Category: Acceleration Enablers

The concept of circularity is an exceptionally challenging topic for many businesses.  Today, most companies push out products, and then it’s up to the consumer to figure out what happens to them at the end of their useful lives. Circularity closes the loop, to look at how waste products can become feedstocks for other processes that continue to generate value.  It has the potential to completely change the role that a company plays in delivering customer value, the business model, and the product itself.  How do you introduce such a difficult topic, and how do you even begin to generate the ideas you need to develop innovative products and services with circularity at their core?

Deborah Stine is a bridge between scientists, engineers and the policymakers, community leaders and other stakeholders whose choices can either accelerate an innovation team’s work or place obstacles in their way. In this interview, she shares how to identify and engage with these stakeholders so that you can integrate their needs and concerns into your solutions from the beginning.

In this episode, Will Harrison of Synapse Product Development shares his thoughts around how to build sustainability into all types of products from the beginning stages of development. To achieve Net Zero, eventually every one of the products we use on a daily basis will need to be carbon neutral. But how do we get there?